Since 1996, Urban Decay has stand out against all other makeup brand companies at the time as being advocates against cosmetic animal testing. At one point the company’s quote stated, “We don’t do animal testing. How could anyone?” Today, it was announced that Urban Decay will be bought out by L’Oreal, who are non for the animal cruelty ways, which has upset Urban Decay’s loyal customers. L’Oreal is the parent company to many other brands such as YSL, Giorgio Armani, Lancome and The Body Shop.
Though L’Oreal overall does not entirely practice cruelty free methods they do own two cruelty free brands such as The Body Shop and Giorgio Armani. Urban Decay has release this statement via their Facebook page in response to the outcry of fans, “Though our ownership is changing, our policies are not. We just spoke to both the CCIC and PETA, and will keep our cruelty-free bunny icons. Urban Decay is staying cruelty-free and proud.”
With this being said many fans are not satisfied because the parent company does encourage animal testing and in turn all of the profits of Urban Decay will end up in the hands of a company who does not have any compassion for the lives of animals. Urban Decay will most likely end up losing it’s Leaping Bunny logo if the product ends up for sell in China; which L’Oreal sells most of their products at. Many consumers are confused at the fact that Urban Decay will continue to stay with their bunny logo even though their parent company tests on animals. In a way Urban Decay will not entirely be cruelty free and this is sad due to many of their products are vegan as well.
Urban Decay earlier this year announced that they will branch into the China market, which mandatory tests on animals. After hundreds of thousands customers signed petitions and urged Urban Decay to pull out of the expansion into the China market, they pulled out. Now many loyal fans feel like they have been let down once again with this new sell out to L’Oreal which is set to be a sealed deal by the end of the year. It seems that Urban Decay has let go of their beliefs not to make a profit and is now once again being called “Moral Decay” by many fans. During the talk of the China expansion Urban Decay’s PR team responded to their fans extremely poorly and this was very upsetting for fans.
Will you continue to purchase products from Urban Decay if they indeed sell to L’Oreal?
Take a look at another high end, but low cost cruelty free cosmetic brand, Review: e.l.f Cosmetics, to see what amazing products they have at very reasonable prices.