Tag Archives: Urban Decay No Longer Cruelty Free

Urban Decay Sells Out To L’Oreal

Since 1996, Urban Decay has stand out against all other makeup brand companies at the time as being advocates against cosmetic animal testing. At one point the company’s quote stated, “We don’t do animal testing. How could anyone?” Today, it was announced that Urban Decay will be bought out by L’Oreal, who are non for the animal cruelty ways, which has upset Urban Decay’s loyal customers. L’Oreal is the parent company to many other brands such as YSL, Giorgio Armani, Lancome and The Body Shop.

Though L’Oreal overall does not entirely practice cruelty free methods they do own two cruelty free brands such as The Body Shop and Giorgio Armani. Urban Decay has release this statement via their Facebook page in response to the outcry of fans, “Though our ownership is changing, our policies are not. We just spoke to both the CCIC and PETA, and will keep our cruelty-free bunny icons. Urban Decay is staying cruelty-free and proud.”

With this being said many fans are not satisfied because the parent company does encourage animal testing and in turn all of the profits of Urban Decay will end up in the hands of a company who does not have any compassion for the lives of animals. Urban Decay will most likely end up losing it’s Leaping Bunny logo if the product ends up for sell in China; which L’Oreal sells most of their products at. Many consumers are confused at the fact that Urban Decay will continue to stay with their bunny logo even though their parent company tests on animals. In a way Urban Decay will not entirely be cruelty free and this is sad due to many of their products are vegan as well.

Urban Decay earlier this year announced that they will branch into the China market, which mandatory tests on animals. After hundreds of thousands customers signed petitions and urged Urban Decay to pull out of the expansion into the China market, they pulled out. Now many loyal fans feel like they have been let down once again with this new sell out to L’Oreal which is set to be a sealed deal by the end of the year. It seems that Urban Decay has let go of their beliefs not to make a profit and is now once again being called “Moral Decay” by many fans. During the talk of the China expansion Urban Decay’s PR team responded to their fans extremely poorly and this was very upsetting for fans.

Will you continue to purchase products from Urban Decay if they indeed sell to L’Oreal?

Take a look at another high end, but low cost cruelty free cosmetic brand, Review: e.l.f Cosmetics, to see what amazing products they have at very reasonable prices.

Urban Decay Gives Up Cruelty Free Methods To Sell Products In China

Urban Decay is one of the top selling cosmetic companies that value in cruelty free products. The company was established back in 1996 and was one of the first few brands to adopt the Leaping Bunny Logo, which stands for animal cruelty free testing, and even developed a “How Could Anyone?” campaign that was intended to raise awareness about animal testing in the cosmetic industry. Well, on June 6th of 2012, the company announced that they will be selling their products in China where the law is that all cosmetic products have to go through a mandatory animal testing. Urban Decay is doing a complete 180 flip and is going back on the moral roots that the company was founded on. This announcement has made many loyal customers outraged and has caused several petitions to be formed in order to stop this movement into China.

So far, Urban Decay representatives have taken down their original press release statement, that was in fact full of lies, and have simply added “Urban Decay is planning to sell our products in China” onto their website.

At this point the Leaping Bunny Logo has been stripped from all Urban Decay products as they will no longer be selling cruelty free products. It has been extremely bothersome that a company who once pride themselves of making vegan products and had a strong cruelty free stance in the world has now turned their backs on their original belief and morals just to try to make extra money in a foreign country; in which they choose the worst country to sell their products too as China is known for their not so friendly methods of treating animals. There are alternate ways to test cosmetic products and these practices have been done for years now. In fact, Europe will be passing a law for animal testing to be ceased.

If you would like for your voice to be heard then sign both of these internet based petitions and share them with all of your friends and encourage them to do so as well. Animal cruelty has to stop and it will only do so when the voices of those unite and come together. Below are two petition links that desperately need your signatures.

Change Petition

PETA Petition